YouTube TV Wants to Unbundle the Cable Package That Streamers Were Meant to Kill in the First Place

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YouTube TV is revamping its basic cable package by offering genre-specific channel bundles, a move that marks a significant shift from its previous on-demand streaming model. The subscription service aims to provide users with greater control over their viewing experience, allowing them to tailor their subscriptions to their individual preferences.

The new bundles will be called YouTube TV Plans and are expected to debut later this year. While only one specific plan has been announced, the YouTube TV Sports Plan will grant access to major broadcasters and sports networks like FS1, NBC Sports Network, as well as all of the ESPN networks and ESPN Unlimited.

These smaller portfolios of content can be combined, with add-ons such as NFL Sunday Ticket and RedZone available separately. Prices for the bite-sized plans have not been disclosed, but they will reportedly be cheaper than YouTube TV's current basic package, which includes over 100 channels for $82 per month.

The move comes after contentious negotiations between YouTube TV and various media partners earlier this year. The streaming service narrowly avoided blackouts of NBCUniversal and Fox channels before reaching a deal with Disney in November, ending a 15-day blackout of Disney channels, including ABC and ESPN.

YouTube's CEO Christian Oestlien emphasized the importance of giving viewers greater control over their viewing experience. "TV should be easy," he said. "Our goal is to let you tailor your subscription with more options." The new bundles are part of YouTube TV's effort to adapt to changing consumer preferences, which have led to a blurring of lines between streaming services and traditional cable TV.
 
I'm so down for this change 🤩! I mean, think about it - having the freedom to pick what channels you actually want to watch without having to feel forced into paying for loads of extra stuff that might not even interest you? Sounds like a dream come true to me 💖. And I love how YouTube's trying to adapt to our changing viewing habits. With more options and control over our subscriptions, we can finally ditch those channels we never watch anyway 🚮. This is all about giving us back our power and letting us choose what really matters - good content that we actually enjoy! 💪
 
Wow 🤩 interesting that they're trying to make it easier for users to customize their subscriptions! It sounds like they're moving away from the old on-demand model where you just had a bunch of channels to choose from. Now, they're giving people more options to pick and choose what they want to watch. That's defo a positive move! 📺
 
just saw this news about youtube tv revamping their basic package 📺👀 gotta say, I'm lowkey hyped about the new genre-specific channel bundles 🤩 it's like they're finally listening to what us streamers want - more control over our viewing experience and no more endless scrolling through channels 😴 the sports plan sounds fire too, who wouldn't wanna watch fs1 and espn networks in one place? 💪 and btw, cheaper prices are a must, $82 is still kinda steep for me 🤑 can't wait to see what other plans they announce later this year! 📆
 
idk about this move... they're basically trying to make youtube tv into a mini-cable package thingy 🤔. i mean, who needs that much control over their viewing experience? it sounds like they're just trying to make more money by selling smaller packages of channels instead of just giving people a basic package for 82 bucks.

and what's up with these genre-specific bundles? are they really going to cater to individual preferences or is this just another way for youtube to nickel and dime us? 🤑

i'm not sold on this new direction. i think it's a bunch of hooey.
 
📺 I think this change is about time! Having control over what we watch without having to sift through 100+ channels sounds like a dream come true 😴. And getting access to specific sports networks for a lower price? That's a win in my book 🏈. It's interesting that they're trying to adapt to changing consumer preferences, and I'm all for giving users more options 👍. Maybe this means we'll see more niche channels popping up or existing ones offering bundle deals too? The possibilities are endless! 💡
 
🤔 I think this is gonna be a game changer for YouTube TV! Like, who needs all those channels when you can just pick what you wanna watch? It's about time they made it more flexible, especially with the new bundles that are like super niche ( Sports Plan, anyone?). 🏈💻 The fact that they're making it cheaper too is a win in my books. I'm kinda hyped to try it out and see how it goes down! 😎
 
I'm kinda stoked about the changes coming to YouTube TV 🤩! It makes sense that they're trying to give us more control over what we watch, especially with so many options out there now. I mean, who doesn't love being able to pick and choose what channels they want to pay for? The idea of genre-specific bundles sounds like a game-changer – no more getting stuck with all the channels you don't really watch. And the fact that prices are supposed to be cheaper is a major plus 🤑. I'm curious to see how it all shakes out, but I think YouTube TV is onto something here!
 
omg can u believe youtube tv is finally giving us more control over our fave channels 🤩 i mean, who doesn't want to pick just the sports channels or foodie shows instead of paying for 100+ random ones? it's about time they listened to what we want! and yeah, cheaper plans are a bonus 🤑 plus, no more endless scrolling through a million options – yay for simplicity! 😊
 
I'm all about flexibility in my viewing experience 💆‍♀️! This move by YouTube TV makes total sense, especially with how much choice we have these days 🤯. It's like they're giving us little snackable options to mix and match what we want 🍿👍. I love the idea of being able to add on extra channels or sports packages without having to commit to a full-on basic package 🤑. Plus, it sounds like they've had some pretty intense negotiations with media partners lately... glad everything worked out for them! 😉
 
I don't get why people can't just pick what they want to watch without all the extra stuff 😒. I mean, who needs 100 channels if you're not into that sorta thing? It's about personal freedom, right? Letting us decide how we want to spend our money 👍. And it's about making TV more accessible for everyone...like, people who can't afford all the add-ons or just wanna binge-watch their fave shows 📺. This bundle thing is a game-changer 👏!
 
I'm so down for this change 🤩! Having more control over my subs is just what I need, especially with sports being such a big part of my life 🏈🏒️. It's like, why pay for all the channels you don't watch? The YouTube TV Sports Plan sounds like a total game-changer (pun intended) 👍. And cheaper than the basic package? That's just perfect 😊. I'm curious to see how they'll mix and match these bundles, maybe I can get the one that includes all the sports networks 🤔. Less is more, right? 💡
 
I'm not sure I get the appeal of these genre-specific channel bundles 🤔. Don't get me wrong, more options sound good on paper, but what if you just want to watch whatever's on without having to choose? And how will they actually make this "tailor" experience work for people who just want a simple channel lineup? I also wonder about the pricing - $82 is steep, and these new bundles are supposed to be cheaper 🤑. Can we get some more transparency around those prices before the whole thing launches?
 
I'm so down for these new channel bundles! 🤩 Let's get rid of the endless channel surfing and make my viewing experience more chill 😎. Can't wait to see what other plans are added later this year 👀.
 
omg I feel like youtube tv is trying to do something that every student wants - have more control over their "channel" of shows 📺💻👀 I mean we're always trying to figure out what's worth watching in our free time, right? and now they're offering us these genre-specific bundles 🤔 sports, news, music, etc... it's like having a customized playlist for our TV 🎵

and the prices are gonna be cheaper than the old basic package? that's awesome! I've been feeling like my parents are ripping me off with the cable bill every month 😂 anyway, this is a great move by youtube tv. I'm definitely checking out these new bundles when they come out later this year 📆
 
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