Meta's Subsidiary Platform Threads Now Leads its Rival X in Mobile Engagement.
A recent report from Similarweb reveals that Meta-owned social media platform Threads has surpassed its main competitor, Elon Musk's X, in terms of mobile app popularity. The analytics company found that Threads currently boasts 141.5 million daily active users on both iOS and Android platforms, significantly outpacing X, which counts a mere 125 million daily active users.
While X still maintains a substantial lead among web-based users, with over 140 million daily active users compared to Threads' 7.7 million, the mobile app metrics indicate that Threads has emerged as the more popular platform in this regard. The data suggests that Threads is gaining ground on X, and its growth trend appears to be long-term rather than short-lived.
The recent controversy surrounding a malfunctioning chatbot on X's parent company has been cited as a potential factor contributing to this shift in mobile engagement. Meanwhile, Bluesky, another social media platform owned by the same conglomerate, experienced a surge in downloads during the crisis, with its daily downloads increasing by 50% according to Appfigures.
It remains to be seen whether Threads' ascension will continue unabated or if X's reputation will recover from this scandal, potentially altering the dynamics between these two social media platforms.
A recent report from Similarweb reveals that Meta-owned social media platform Threads has surpassed its main competitor, Elon Musk's X, in terms of mobile app popularity. The analytics company found that Threads currently boasts 141.5 million daily active users on both iOS and Android platforms, significantly outpacing X, which counts a mere 125 million daily active users.
While X still maintains a substantial lead among web-based users, with over 140 million daily active users compared to Threads' 7.7 million, the mobile app metrics indicate that Threads has emerged as the more popular platform in this regard. The data suggests that Threads is gaining ground on X, and its growth trend appears to be long-term rather than short-lived.
The recent controversy surrounding a malfunctioning chatbot on X's parent company has been cited as a potential factor contributing to this shift in mobile engagement. Meanwhile, Bluesky, another social media platform owned by the same conglomerate, experienced a surge in downloads during the crisis, with its daily downloads increasing by 50% according to Appfigures.
It remains to be seen whether Threads' ascension will continue unabated or if X's reputation will recover from this scandal, potentially altering the dynamics between these two social media platforms.