A new era for wildlife photography: "The New Big Five"
In a bold move, British photographer Graeme Green has taken on the mantle of the iconic term "Big Five," rebranding it as "The New Big Five" to highlight the world's most endangered and majestic animals. This innovative approach is not only a tribute to the original concept but also serves as a call to action for conservation efforts.
The project, which began in 2021 with a global vote of 50,000 people, culminated in the publication of a stunning photography book featuring images of elephant, polar bear, lion, gorilla, and tiger – all critically endangered species. The book is the result of a collaboration between renowned wildlife photographers like Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays from celebrated conservationists and activists, including Jane Goodall.
Green's vision for "The New Big Five" goes beyond mere documentation; it aims to inspire a sense of wonder and awe in viewers, while also sparking meaningful conversations about the urgent need for conservation. The book showcases breathtaking images of these majestic animals in their natural habitats, accompanied by insightful stories that highlight the challenges they face.
"The New Big Five: A Global Photography Project For Endangered Wildlife" serves as both a testament to the beauty and majesty of our planet's wildlife and a powerful reminder of the threats facing many species. By featuring images from diverse locations around the world, including Ecuador and India, Green emphasizes the global nature of this crisis.
Jane Goodall, whose foreword is included in the book, has aptly observed that "we have a window of time during which we can start to heal some of the harm we have inflicted on the natural world." The publication of "The New Big Five" serves as a poignant reminder that collective action is necessary to mitigate the devastating impact of human activities on our planet's biodiversity.
As Graeme Green puts it, "These are the species that we are at risk of losing. I think these are some of the most beautiful and creative images that I've seen put together in one book." With its captivating images and thought-provoking essays, "The New Big Five" is an essential read for anyone passionate about wildlife conservation.
The photography book has already sparked a global conversation, with Green's vision being supported by Rolex's Perpetual Planet initiative. This partnership aims to drive awareness and education on key sustainability issues while inspiring positive action towards protecting our planet's precious wildlife.
"The New Big Five: A Global Photography Project For Endangered Wildlife" is available for purchase from April 4, 2023.
In a bold move, British photographer Graeme Green has taken on the mantle of the iconic term "Big Five," rebranding it as "The New Big Five" to highlight the world's most endangered and majestic animals. This innovative approach is not only a tribute to the original concept but also serves as a call to action for conservation efforts.
The project, which began in 2021 with a global vote of 50,000 people, culminated in the publication of a stunning photography book featuring images of elephant, polar bear, lion, gorilla, and tiger – all critically endangered species. The book is the result of a collaboration between renowned wildlife photographers like Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays from celebrated conservationists and activists, including Jane Goodall.
Green's vision for "The New Big Five" goes beyond mere documentation; it aims to inspire a sense of wonder and awe in viewers, while also sparking meaningful conversations about the urgent need for conservation. The book showcases breathtaking images of these majestic animals in their natural habitats, accompanied by insightful stories that highlight the challenges they face.
"The New Big Five: A Global Photography Project For Endangered Wildlife" serves as both a testament to the beauty and majesty of our planet's wildlife and a powerful reminder of the threats facing many species. By featuring images from diverse locations around the world, including Ecuador and India, Green emphasizes the global nature of this crisis.
Jane Goodall, whose foreword is included in the book, has aptly observed that "we have a window of time during which we can start to heal some of the harm we have inflicted on the natural world." The publication of "The New Big Five" serves as a poignant reminder that collective action is necessary to mitigate the devastating impact of human activities on our planet's biodiversity.
As Graeme Green puts it, "These are the species that we are at risk of losing. I think these are some of the most beautiful and creative images that I've seen put together in one book." With its captivating images and thought-provoking essays, "The New Big Five" is an essential read for anyone passionate about wildlife conservation.
The photography book has already sparked a global conversation, with Green's vision being supported by Rolex's Perpetual Planet initiative. This partnership aims to drive awareness and education on key sustainability issues while inspiring positive action towards protecting our planet's precious wildlife.
"The New Big Five: A Global Photography Project For Endangered Wildlife" is available for purchase from April 4, 2023.
! It's awesome that Graeme Green is using his platform to raise awareness about endangered species and spark conversations around conservation 
. The collaboration with other renowned wildlife photographers and conservationists is a huge plus, I mean who wouldn't want to see Ami Vitale's stunning elephant shots or Steve McCurry's iconic lion pics? 
It's great that Rolex is on board, but I'd love to see more organizations supporting local initiatives too 
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? April 2023 already feels like a distant memory! 
but also super thought-provoking you know? I mean, it's like Graeme Green is trying to get us all to care about these endangered animals and stuff. And honestly, the pics are insane 
I love how he brought together those famous wildlife photographers and conservationists to create this project. It's not just some empty words, you feel? The book actually shows what's at stake for these species.
It makes it so much more personal and real. And Jane Goodall's foreword is like a total banger 
these images of the new big five are literally giving me goosebumps! i mean we're talking about elephants, polar bears, lions, gorillas, and tigers - all on the brink of extinction 
Graeme Green is a genius for rebranding this concept and making it all about conservation instead of just a bunch of cool animals 
. And the fact that Rolex is on board with it is a big plus - they should know a thing or two about making a impact through sustainability initiatives 
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just saw the latest stats on deforestation in the Amazon... it's getting worse and the rate of loss is accelerating 
. I mean, we already knew about the impact of climate change but this is just devastating. The scale of destruction is mind-blowing. All these species are critically endangered for a reason 
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. And can you believe Jane Goodall wrote the foreword? She's literally a legend when it comes to wildlife conservation! This book is going to be so powerful, I'm already imagining how amazing it must feel to see these pictures and read about the animals' stories - it gives me goosebumps just thinking about it 
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The fact that it's a global conversation starter is definitely a good thing - I've seen so many people sharing the book on social media with hashtags like #TheNewBigFive and #EndangeredWildlife 
. But what really gets me excited is that it's not just about documentation, but also about sparking meaningful conversations about conservation 
. It’s also cool to see how Graeme Green brought together so many talented photographers and conservationists in one project 
.
graeme green thinks his photography book will magically inspire people to care about wildlife conservation 
anyway, i guess its good to see people getting passionate about wildlife conservation 
I mean, having these majestic animals on the cover is one thing but the fact that it's raising awareness about their endangered status is what matters 
. But what really gets me is the message behind it - conservation isn't just about saving animals, its about preserving our planet for future generations 
i'm already planning on getting my hands on a copy ASAP 
. what i think is really inspiring about this project is how it's not just about showing off amazing animal pics, but also encouraging conversations about sustainability and conservation 
it's not just a book of pictures, it's a call to action for conservation efforts. and you know what really gets me is how some ppl are already hating on Jane Goodall for even being involved