For the first time this holiday season, people are ditching beige and opting for something bold instead. Gone are the days of minimalist decor; instead, we're embracing a more festive aesthetic reminiscent of 1990s America.
The trend, dubbed "Ho-Ho-Home Alone," is characterized by cozy, nostalgic vibes, complete with tartan pyjamas, Santa hats, and stockings lined up over roaring fires. Marks & Spencer reports that candy-cane striped baubles and six packs of tinsel rosettes have been top sellers.
Ralph Lauren Christmas, meanwhile, has become a social media phenomenon, with 5m searches racked up on TikTok before Halloween. The brand's vision of December is one of warm, welcoming decor, complete with plush furnishings, velvet ribbons, and plenty of fairy lights.
In Britain, Burberry has also jumped on the bandwagon, decorating its flagship store in London with a 16ft tree and featuring a festive advert starring Jennifer Saunders as her Ab Fab alter ego. The brand's chief marketing officer says that the campaign "blurs the line between fantasy and a memory you feel like you've already lived."
The John Lewis Christmas ad has also caught the eye, featuring a teenage boy transporting his dad back to the dancefloors of their youth with a copy of Alison Limerick's 1990 track Where Love Lives.
For many people, this year's festive season is all about embracing nostalgia and letting go of the minimalist aesthetic that dominated previous years. As one commentator puts it, "joy is not beige." So, if you want to create a Christmas look that feels like Home Alone or Ralph Lauren, forget the bland and go for something bold instead.
The trend, dubbed "Ho-Ho-Home Alone," is characterized by cozy, nostalgic vibes, complete with tartan pyjamas, Santa hats, and stockings lined up over roaring fires. Marks & Spencer reports that candy-cane striped baubles and six packs of tinsel rosettes have been top sellers.
Ralph Lauren Christmas, meanwhile, has become a social media phenomenon, with 5m searches racked up on TikTok before Halloween. The brand's vision of December is one of warm, welcoming decor, complete with plush furnishings, velvet ribbons, and plenty of fairy lights.
In Britain, Burberry has also jumped on the bandwagon, decorating its flagship store in London with a 16ft tree and featuring a festive advert starring Jennifer Saunders as her Ab Fab alter ego. The brand's chief marketing officer says that the campaign "blurs the line between fantasy and a memory you feel like you've already lived."
The John Lewis Christmas ad has also caught the eye, featuring a teenage boy transporting his dad back to the dancefloors of their youth with a copy of Alison Limerick's 1990 track Where Love Lives.
For many people, this year's festive season is all about embracing nostalgia and letting go of the minimalist aesthetic that dominated previous years. As one commentator puts it, "joy is not beige." So, if you want to create a Christmas look that feels like Home Alone or Ralph Lauren, forget the bland and go for something bold instead.