A US-based startup called Operation Bluebird has filed a petition with the US Patent and Trademark Office (USPTO), asking the agency to cancel X Corporation's trademarks of "Twitter" and "tweet." The company believes that Musk abandoned these trademarks after he changed the Twitter brand identity from "Twitter" to "X."
The petition claims that the TWITTER bird was "grounded," implying that it's been left behind by Musk. According to Operation Bluebird, this abandonment created an opportunity for them to claim the name and iconic logo associated with Twitter.
Michael Peroff, the founder of Operation Bluebird, stated in an interview that there are already numerous social media platforms like Threads, Mastodon, and Bluesky that have gained popularity but haven't reached the scale or brand recognition that Twitter did prior to Musk's takeover. He believes that a new version of Twitter could re-create some of the magic and "town square" experience that users once enjoyed.
Peroff also mentioned that many corporations are hesitant to advertise on X due to concerns about being associated with extremist content, scam-like posts, or pornbots. Operation Bluebird claims to have more effective moderation tools that would help create a more responsible discussion.
However, experts like Mark Lemley and Mark Jaffe believe that X Corporation might still be able to defend the Twitter trademarks if they can show that they're still using them or plan to resume their use in the future. The law states that mere token use won't be enough to reserve the mark, but it's unclear how this would work in practice.
Operation Bluebird plans to launch a new social network under the name "Twitter.new" possibly as early as next year, with a working prototype already created and users invited to reserve handles.
The petition claims that the TWITTER bird was "grounded," implying that it's been left behind by Musk. According to Operation Bluebird, this abandonment created an opportunity for them to claim the name and iconic logo associated with Twitter.
Michael Peroff, the founder of Operation Bluebird, stated in an interview that there are already numerous social media platforms like Threads, Mastodon, and Bluesky that have gained popularity but haven't reached the scale or brand recognition that Twitter did prior to Musk's takeover. He believes that a new version of Twitter could re-create some of the magic and "town square" experience that users once enjoyed.
Peroff also mentioned that many corporations are hesitant to advertise on X due to concerns about being associated with extremist content, scam-like posts, or pornbots. Operation Bluebird claims to have more effective moderation tools that would help create a more responsible discussion.
However, experts like Mark Lemley and Mark Jaffe believe that X Corporation might still be able to defend the Twitter trademarks if they can show that they're still using them or plan to resume their use in the future. The law states that mere token use won't be enough to reserve the mark, but it's unclear how this would work in practice.
Operation Bluebird plans to launch a new social network under the name "Twitter.new" possibly as early as next year, with a working prototype already created and users invited to reserve handles.
. Like, Operation Bluebird thinks they can just swoop in and steal Twitter's identity? It's like me showing up to my friend's party dressed as him and expecting everyone to be cool with it 
. The bird has got to go - "grounded" is the least of its problems. And let's not forget, Musk changed the name for a reason, maybe he had a vision that didn't include some newcomer trying to ride his coattails? 
I think Operation Bluebird has a decent shot at acquiring those Twitter trademarks, especially if they can demonstrate sustained use or intention to rebrand their platform in line with the original vision of Twitter. However, Musk's track record on brand identity suggests that this might be a challenging hurdle for X Corporation to overcome 
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. Could Operation Bluebird's "Twitter.new" become a viable alternative to the original? Only time will tell 
it would be so cool if someone could recreate that magic, but idk about this operation bluebird thing... guess we'll just have to wait and see how it all plays out 
, you know that feeling? now they're trying to abandon their own brand identity? 
what's going on?! 
anyway Operation Bluebird seems like a legit alternative, kinda like how Discord took over from chat apps back then 
. but what if X Corp just wants to keep the Twitter legacy going? idk... seems like there's still so much uncertainty about this whole thing 
, I'm so excited about this! Operation Bluebird's petition is like a fresh start for Twitter - think of it as a reboot with all the good vibes intact 
! And can you believe they're planning to launch their own social network, Twitter.new? It's like a silver lining - more options for us users to enjoy 
! I mean, let's be real, Musk's changes didn't exactly go smoothly... who needs that much drama 
. And Operation Bluebird's moderation tools? Ah-mazing 
! Fingers crossed they make it happen! 
. I mean, who files a petition to cancel X Corp's trademarks after they've already changed the name? It's like they're trying to own the past, you know? 
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. But at the end of the day, I think Operation Bluebird's plan is just a PR stunt to get attention 
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It's kinda like how Apple keeps coming out with new iPhone updates while the old ones are still around for nostalgic value 
But what if Musk actually has a plan to make X better than ever and bring back that 'town square' feeling? 
Wouldn't that be awesome? 
. The fact that there are already other social media platforms out there doing their thing (Threads, Mastodon, Bluesky) shows me that people aren't tied to just one platform anymore. I think Twitter could definitely rebrand itself as X Corporation is trying to do and maybe even create a better user experience 
. It's also interesting that they're pitching themselves as more responsible than X Corp with their moderation tools 