Netflix Unveils Plans to Overhaul Mobile Interface Later This Year, a Major Revamp in the Works.
In an earnings call on Tuesday, Netflix Co-CEO Greg Peters announced that the company is working on a new mobile user interface (UI) set to roll out later this year. The revamped UI aims to better serve Netflix's expanding business over the next decade.
Peters stated that the new mobile UI will provide a foundation for continued iteration and improvement of the platform, allowing the company to test and evolve its offerings more effectively.
Among other updates, Peters discussed vertical video content on the platform. While it may not be a top priority at present, Netflix is already experimenting with vertical video feeds featuring clips from TV shows and movies in its mobile app. The idea is that similar clips from podcasts - increasingly important for the company - might also appear in these feeds.
As reported by Peters, the revamped UI will provide a "more flexible canvas" to adapt to changing user behavior and emerging trends, much like the recent revamp of its TV interface which showcased a prominent banner recommending something to watch on the home screen.
In an earnings call on Tuesday, Netflix Co-CEO Greg Peters announced that the company is working on a new mobile user interface (UI) set to roll out later this year. The revamped UI aims to better serve Netflix's expanding business over the next decade.
Peters stated that the new mobile UI will provide a foundation for continued iteration and improvement of the platform, allowing the company to test and evolve its offerings more effectively.
Among other updates, Peters discussed vertical video content on the platform. While it may not be a top priority at present, Netflix is already experimenting with vertical video feeds featuring clips from TV shows and movies in its mobile app. The idea is that similar clips from podcasts - increasingly important for the company - might also appear in these feeds.
As reported by Peters, the revamped UI will provide a "more flexible canvas" to adapt to changing user behavior and emerging trends, much like the recent revamp of its TV interface which showcased a prominent banner recommending something to watch on the home screen.