Horror hit Paranormal Activity spawns a West End play – and even its director yelped with fear

West End horror fans, beware! The latest play to take up residence in London's Ambassadors theatre is Paranormal Activity, a new instalment in the franchise that was kickstarted by a low-budget supernatural movie about a couple plagued by inexplicable nocturnal noises.

The US playwright Levi Holloway and director Felix Barrett, best known as the founder of immersive theatre specialists Punchdrunk, have taken on the challenge of bringing this eerie tale to life for a live audience. The result is a two-storey house where a young couple's marital bliss quickly turns into a terrifying battle against malevolent spirits.

In an interview, Holloway revealed that horror in theatre is a burden and a privilege, requiring careful crafting of a story with good narrative drive. He noted that horror brings audiences together like no other genre, providing a shared experience that can be cathartic.

However, when asked if he believes in the paranormal, Holloway admitted to being open-minded but having never experienced anything supernatural himself. Barrett, on the other hand, professed his love for the history of spiritualism despite not believing in ghosts himself.

Despite the pair's differing stances on the afterlife, they have worked tirelessly to create an immersive and atmospheric experience for the audience. The play features a sound design by Gareth Fry and lighting by Anna Watson that builds tension throughout the performance.

The Ambassadors theatre itself provides an interesting backdrop to the production, its proscenium arch offering a stark contrast to Punchdrunk's usual site-specific approach. Barrett noted that listening to the atmosphere of a space is crucial in creating a successful immersive experience.

While some may be put off by the idea of a play based on an existing franchise, Holloway argued that his script has its own unique stamp, bringing something new and original to the table. As for the pair's excitement about the project, Barrett admitted to yelping with both fear and joy upon experiencing it firsthand.

Paranormal Activity is set to open in London soon, promising a chilling ride for those brave enough to take on the challenge.
 
I'm curious about this new play 🤔. I mean, horror fans are always up for a thrill, but a live experience can be nerve-wracking 😅. Do you think it's a good idea to take something familiar and turn it into a theatrical experience? Like, if you know what's coming, does it lose some of its scare factor? 🤷‍♀️
 
OMG 🤯 I'm low-key hyped for this new play at the Ambassadors theatre! The fact that they're doing an immersive experience with Paranormal Activity sounds SO cool 😲. I love how the director and playwright are both bringing their own unique perspectives to the project, it's gonna be fascinating to see how they make it work together. And omg, a 2-storey house in London is like, totally Instagrammable 📸. The sound design and lighting are gonna be key in creating that eerie atmosphere, can't wait to get my chill on 😅.
 
🕷️ Just saw that there's this new horror play called Paranormal Activity at the Ambassadors theatre in London... 2-storey house where ghosts come to haunt the living 😱 sounds like my worst nightmare! 🤯 Levi Holloway and Felix Barrett seem like a great team, I love how they're trying to create an immersive experience. The fact that horror brings people together is actually kinda cool 🤝 but at the same time, it's still super scary 😲. Not sure if I'll be brave enough to check it out... maybe with friends? 👫🎭
 
I'm kinda curious how the theatre scene will evolve with this new play... 🤔 Will audiences be up for an immersive horror experience or will they be more like "meh"? I mean, some people love that thrill, while others might find it too much. I think the key to making this work is creating a believable atmosphere and story that draws you in 😱. And hey, if you're open to new things, it could be a blast! 👻
 
omg i cant even watch horror movies alone rn 😂👻, let alone a play where they torture u with creepy noises all night lol! but hey if its gonna be super immersive like punchdrunk does, idk maybe ill give it a shot... or not? 🤔 what's the diff between a proscenium arch and just a regular theatre tho? do ppl really go to those things by accident? 🎭👀
 
🎭 this new play sounds super creepy! i'm intrigued by the idea of a 2-storey house where a young couple's life turns into a nightmare 🌑 i love how the director and playwright have crafted an immersive experience that'll get you on the edge of your seat 😱 but what really got me is when holloway said horror brings people together...i think that's so true, there's something about sharing a scary experience with others that makes it feel almost therapeutic 🤝 i'm definitely gonna check this play out when it opens in london 🎟️ can't wait to see how they bring the paranormal activity to life on stage 🔮
 
I'm so stoked about this new play 🤩! I've always been a fan of horror movies and I'm curious to see how they translate it to live theatre 🎭. The idea of being immersed in this eerie two-storey house sounds like an intense experience 😱. I think what's interesting is that the director and playwright have different views on the paranormal, but that just adds to the mystery 🧐. I'm a bit skeptical about seeing it myself, but I love how they've promised a chilling ride for those brave enough to take it on 😅. Have you guys been following this? Are you excited or terrified? 😂
 
🎭 just hope they don't scare the living daylights outta everyone 🙅‍♂️, but honestly, who doesn't love a good ghost story? 💀🏠 and a new immersive theatre experience sounds like a blast...as long as the lights stay on 😉
 
omg i wonder how they manage to make a two-storey house feel super creepy lol what's with the sound design though? gonna be super loud and scary or just eerie atm? 🤔♀️ i kinda love that it's based on a franchise but at the same time dont wanna be all confused cuz its not like a new movie 🎬 is the atmosphere of the theatre itself part of the experience too?
 
I'm defo hyped for this play but I've gotta say, I'm a bit skeptical about it being super original since it's based on an existing franchise 🤔. I mean, Levi Holloway says his script has its own twist, but we'll just have to wait and see if that's true 😒. The fact that the director doesn't believe in ghosts himself is kinda weird tho... but hey, it's all part of the show, right? The sound design and lighting are supposed to be key elements, so fingers crossed they deliver on that front 🎧💡. One thing's for sure, if the Ambassadors theatre setting adds an extra layer of creepiness, I'm sold! But let's keep our expectations in check and see how it all plays out... 👻
 
🎭 I'm intrigued by the pairing of Levi Holloway's playwriting expertise with Felix Barrett's immersive theatre experience. The incorporation of sound design and lighting will undoubtedly amplify the eerie atmosphere, drawing audiences into the world of malevolent spirits 🌑. While some may find the concept of Paranormal Activity daunting, I believe it's essential to acknowledge the power of horror as a shared experience that can evoke catharsis ⚡️. The fact that Barrett doesn't subscribe to paranormal beliefs highlights his focus on crafting an immersive environment rather than relying on supernatural explanations 🌟. As a result, the Ambassadors theatre's unique setting will become an integral part of the overall experience, making the audience question what's real and what's just the product of their imaginations 🔮.
 
just saw this Paranormal Activity play thingy 🎃 and honestly i'm intrigued. think its gonna be super immersive & creepy 😱. dont need to believe in ghosts 2 enjoy it tho 👻. prob gonna be sold out ASAP 💸. wonder if they're doin any interactive elements tho 🤔. anyway, anyone seen this play? what was it like?? 📚
 
Sounds like another one of these horror plays that'll give me the heebie-jeebies 😅. I'm intrigued by this two-storey setup – gonna be creepy! Levi Holloway's got some good points about how horror can bring people together, but I gotta wonder if Punchdrunk's expertise will translate to a live audience experience. The fact that they're using Gareth Fry's sound design and Anna Watson's lighting is promising tho 🎵🔦. I'm not sure if I believe in the paranormal either, but it'll be fun to see how this plays out 😏.
 
I'm like totally stoked to hear that there's another Paranormal Activity play coming to the West End 🎃! I mean, I've seen the movies and they're always soooo intense... I'm all about that scary vibe 💀. But what really gets me is how the director Felix Barrett is trying to create this immersive experience where you feel like you're part of the terrifying story 🌑. And can we talk about the sound design? Gareth Fry's got skills, dude! 🔊 Anna Watson's lighting is always on point too... it adds to the whole atmosphere of tension and fear 🕷️. I'm not gonna lie, I'm a bit curious to see how Levi Holloway's script will play out – hope it's not too much like the old movies 😴. And, omigod, did you hear that Barrett was totally freaked out when he saw the play for the first time? 🤣 Guess that's one way to get excited about a new project! Anyway, I'm all ears for this one... bring on the scares! 👻
 
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