For 20 years now, the plastic axe has been bridging the gap between rock generations, transforming everyday gamers into rock stars and putting a face to decades-old bands like Cheap Trick, Kansas, and Lynyrd Skynyrd. The tools for this transformation were laid down by Harmonix, a company that had already tried its hand at rhythm games with Frequency and Amplitude.
Developed in partnership with RedOctane, the company behind the iconic turntable controller DJ Hero, Guitar Hero was inspired by Konami's GuitarFreaks and introduced to North America. The game gave players a guitar-shaped controller that they could use to match coloured notes scrolling down the screen in time with a song. Each riff or sequence corresponded to specific notes, creating the feel of a genuine performance.
The partnership between Harmonix and RedOctane was marked by significant financial challenges, particularly when licensing music from artists like the Who. However, once the game took off and record sales and radio play saw an increase, everyone wanted in on the action. The impact on many bands was immense, with some seeing their music sales increase by up to 40%.
Rock's heavyweight names soon capitalized on Guitar Hero's popularity, with Aerosmith, Metallica, and Van Halen featuring in dedicated spin-off titles that focused on each band's catalogue and associated lore. In the case of Guitar Hero: Aerosmith, it was said to have made the band more money than any of their studio albums did.
The series continues to inspire nimble-fingered fanaticism among its fans, even 20 years after its launch. Streamer CarnyJared recently completed an impressive attempt of DragonForce's Through the Fire and Flames on Clone Hero, a freeware game with almost identical gameplay but customisation options. Herman Li, guitarist for DragonForce, acknowledges that while Guitar Hero is a fantasy thing, it has certainly made his band household names.
Guitar Hero tapped into something special by evoking a desire to be a rock star on stage. According to Michael Dornbrook, former COO of Harmonix, the company aimed to create an instinctive human desire to make music using technology. The best marketing may not just sell something but evoke a feeling or emotion.
Although Activision's interest in plastic instruments seems to have died down aside from a short-lived revival in 2015 with Guitar Hero Live, games such as Clone Hero and Fortnite Festival continue to keep the scene alive. A new studio from RedOctane Games is set to release its debut rhythm-based title, leaving room for speculation about whether the world is ready for another game in the spirit of Guitar Hero.
Harmonix's optimism remains high despite Activision's history of burning out franchises. Dornbrook believes that as long as there is new music coming out, a game like Guitar Hero could continue to be successful and evergreen. The future of rhythm games may hold some answers, but for now, the plastic axe will remain firmly planted in rock history.
Developed in partnership with RedOctane, the company behind the iconic turntable controller DJ Hero, Guitar Hero was inspired by Konami's GuitarFreaks and introduced to North America. The game gave players a guitar-shaped controller that they could use to match coloured notes scrolling down the screen in time with a song. Each riff or sequence corresponded to specific notes, creating the feel of a genuine performance.
The partnership between Harmonix and RedOctane was marked by significant financial challenges, particularly when licensing music from artists like the Who. However, once the game took off and record sales and radio play saw an increase, everyone wanted in on the action. The impact on many bands was immense, with some seeing their music sales increase by up to 40%.
Rock's heavyweight names soon capitalized on Guitar Hero's popularity, with Aerosmith, Metallica, and Van Halen featuring in dedicated spin-off titles that focused on each band's catalogue and associated lore. In the case of Guitar Hero: Aerosmith, it was said to have made the band more money than any of their studio albums did.
The series continues to inspire nimble-fingered fanaticism among its fans, even 20 years after its launch. Streamer CarnyJared recently completed an impressive attempt of DragonForce's Through the Fire and Flames on Clone Hero, a freeware game with almost identical gameplay but customisation options. Herman Li, guitarist for DragonForce, acknowledges that while Guitar Hero is a fantasy thing, it has certainly made his band household names.
Guitar Hero tapped into something special by evoking a desire to be a rock star on stage. According to Michael Dornbrook, former COO of Harmonix, the company aimed to create an instinctive human desire to make music using technology. The best marketing may not just sell something but evoke a feeling or emotion.
Although Activision's interest in plastic instruments seems to have died down aside from a short-lived revival in 2015 with Guitar Hero Live, games such as Clone Hero and Fortnite Festival continue to keep the scene alive. A new studio from RedOctane Games is set to release its debut rhythm-based title, leaving room for speculation about whether the world is ready for another game in the spirit of Guitar Hero.
Harmonix's optimism remains high despite Activision's history of burning out franchises. Dornbrook believes that as long as there is new music coming out, a game like Guitar Hero could continue to be successful and evergreen. The future of rhythm games may hold some answers, but for now, the plastic axe will remain firmly planted in rock history.