The article discusses the future of boxing and how it is adapting to changing technology. Frank Warren, a well-known boxing promoter, talks about the importance of innovation in making the sport more appealing to younger audiences.
Warren emphasizes that the live gate will remain key in the next decade, but there needs to be innovation to engage the viewing audience. He mentions the success of football matches with big screens and suggests that similar technology could be used for boxing events.
The article also mentions the rise of social media and online platforms, which are changing the way boxers promote themselves and interact with fans. Warren believes that these channels can help boxers build a personal brand and connect with fans in new ways.
In addition, the BBC Sport microphone and phone are promoted as tools for boxers to promote their events and engage with fans.
Overall, the article highlights the importance of innovation and technology in the world of boxing, and how it is changing the way the sport is promoted and consumed.
Warren emphasizes that the live gate will remain key in the next decade, but there needs to be innovation to engage the viewing audience. He mentions the success of football matches with big screens and suggests that similar technology could be used for boxing events.
The article also mentions the rise of social media and online platforms, which are changing the way boxers promote themselves and interact with fans. Warren believes that these channels can help boxers build a personal brand and connect with fans in new ways.
In addition, the BBC Sport microphone and phone are promoted as tools for boxers to promote their events and engage with fans.
Overall, the article highlights the importance of innovation and technology in the world of boxing, and how it is changing the way the sport is promoted and consumed.
imagine a future where boxing is like football 
but with more grit & attitude 
think about those big screens 
they're used to show all the action 
but what if we had augmented reality overlays 
showing stats & fun facts? that would be lit 
they're like social media for boxers 
connect with fans, share behind-the-scenes 
but it's all so... safe 
where's the edge? the raw energy? 
and get those youngbloods in the ring 
. i mean, have you seen those old-school arenas? they're basically just huge empty rooms with some seats and a ring. it's so... basic. but seriously, big screens would be amazing at live events. can you imagine watching a fight with your face on the screen in the background? 
it'd be like having a front-row seat, but better. and social media is killing it for boxers right now. i mean, who doesn't love a good highlight reel or behind-the-scenes sneak peek? 
it's all about building that personal brand, you know? but what if there's more to it than just self-promotion? like, what if those online platforms are actually being used to control the narrative of the sport? 
wouldn't that be wild?
. Its great that Frank Warren is on board with innovation, but I'm not sure about those huge screens for live gates... might be a bit pricey for most fans 
. But seriously, its awesome that boxers can now connect with fans directly online. It's like they're taking control of their own brand! Can you imagine if some boxer could use social media to share behind-the-scenes peeks at training and prep? That'd be so cool 
. Maybe we'll see more tech integration in the future, like live streaming from the fight site or something... who knows!
I think it's a good idea to have some of this innovation, but not too much, you know?
. It's just going to make everything feel like a football match, you know? And what about the whole "boxing is an intimate, raw sport" thing? I mean, isn't that part of its appeal? Anyway, I guess it's all about adapting to the times and making the sport more "appealing" to younger folks 
. But can't they just focus on making the fights better instead of relying on fancy tech? 
... but it's not like it's going to replace the thrill of watching a live match in person 
The BBC Sport microphone and phone are cool tools, but we need more innovative ways for boxers to connect with fans online