The article discusses the 2026 San Francisco Art Fair (FOG), also known as the FOG Art + Fashion Fair. Here are some key points from the article:
**Key Features of FOG**
* The fair is a celebration of art, fashion, and sports, exploring identity, belonging, spirituality, and exclusion.
* It features an expanded public program, including technology-focused conversations around AI and artistic practice.
**FOG's Ethos**
* FOG aims to be an accessible and inclusive event, offering visibility to independent designers and creators who are reimagining traditional crafts and mediums with a contemporary lens.
* The fair is deeply attached to the San Francisco art scene and community, fostering a meaningful dialogue between artists, galleries, and collectors.
**Sales and Engagement**
* Exhibitors reported strong early sales and sustained engagement throughout the preview evening, signaling continued confidence in the fair and the Bay Area's dynamic cultural ecosystem.
**FOG MRKT**
* The FOG MRKT is an extension of the fair, offering visibility to independent designers and creators who are reimagining traditional crafts and mediums with a contemporary lens.
* Prices for items sold at FOG MRKT ranged from $5,000 to free.
**FOG's Impact on San Francisco's Cultural Ecosystem**
* The fair has grown into something more than a standalone marketplace, functioning as connective tissue within San Francisco's cultural ecosystem.
* It tests how the city's tech-driven wealth, cultural ambition, creative energy, and spiritually inflected legacy might be brought into sustained dialogue to shape what comes next.
Overall, FOG is an important event in San Francisco's art scene, celebrating diversity, inclusivity, and innovation.
**Key Features of FOG**
* The fair is a celebration of art, fashion, and sports, exploring identity, belonging, spirituality, and exclusion.
* It features an expanded public program, including technology-focused conversations around AI and artistic practice.
**FOG's Ethos**
* FOG aims to be an accessible and inclusive event, offering visibility to independent designers and creators who are reimagining traditional crafts and mediums with a contemporary lens.
* The fair is deeply attached to the San Francisco art scene and community, fostering a meaningful dialogue between artists, galleries, and collectors.
**Sales and Engagement**
* Exhibitors reported strong early sales and sustained engagement throughout the preview evening, signaling continued confidence in the fair and the Bay Area's dynamic cultural ecosystem.
**FOG MRKT**
* The FOG MRKT is an extension of the fair, offering visibility to independent designers and creators who are reimagining traditional crafts and mediums with a contemporary lens.
* Prices for items sold at FOG MRKT ranged from $5,000 to free.
**FOG's Impact on San Francisco's Cultural Ecosystem**
* The fair has grown into something more than a standalone marketplace, functioning as connective tissue within San Francisco's cultural ecosystem.
* It tests how the city's tech-driven wealth, cultural ambition, creative energy, and spiritually inflected legacy might be brought into sustained dialogue to shape what comes next.
Overall, FOG is an important event in San Francisco's art scene, celebrating diversity, inclusivity, and innovation.