Astrotourism is on the rise in Cook County, Minnesota, where stargazing has become a major draw for travelers seeking an epic view of the cosmos. Gunflint Lodge, owned by John Fredrikson and his family since 2016, has increasingly promoted its property as a prime destination for astrotourists.
"We've leaned into it," Fredrikson said, noting that astrotourism wasn't even a term back in 2016. "We attract stargazers, but now we're marketing ourselves more aggressively."
The county's annual Dark Sky Festival has seen significant growth since its inception in 2018, with Visit Cook County staff reporting a notable spike in web traffic related to the topic.
"It's really blown up in the last couple of years," said Kjersti Vick, marketing and public relations director for Visit Cook County. "People are interested in getting that experience."
Cook County's dark sky rating on the Bortle scale is an average of two, with level one being extremely dark and suitable for stargazing.
The Northland has suffered from light pollution in recent decades, but efforts to reduce it have led to a resurgence of interest in astrotourism. Bob King, also known as Astro Bob, notes that the area's relative isolation allows visitors to witness the night sky with minimal disturbance.
Smartphones and social media have made it easy for people to find and photograph phenomena like northern lights, while apps and smart telescopes can help capture stunning images of celestial objects without extensive knowledge of astronomy.
The Gunflint Lodge is acquiring a telescope for naturalists to use during planned programs, providing visitors with an immersive experience.
Experts, including NASA scientists, will be on hand at the festival, offering tips on photographing the night sky and reducing light pollution's impact on nocturnal habitats. Despite overall increases in light pollution, some local efforts have shown promise, such as the removal of streetlights from Superior Street during reconstruction, which has reduced glare.
By holding the Dark Sky Festival in December, Visit Cook County is capitalizing on the cultural significance of this time of year, coinciding with traditional celebrations that coincide with the winter solstice.
"We've leaned into it," Fredrikson said, noting that astrotourism wasn't even a term back in 2016. "We attract stargazers, but now we're marketing ourselves more aggressively."
The county's annual Dark Sky Festival has seen significant growth since its inception in 2018, with Visit Cook County staff reporting a notable spike in web traffic related to the topic.
"It's really blown up in the last couple of years," said Kjersti Vick, marketing and public relations director for Visit Cook County. "People are interested in getting that experience."
Cook County's dark sky rating on the Bortle scale is an average of two, with level one being extremely dark and suitable for stargazing.
The Northland has suffered from light pollution in recent decades, but efforts to reduce it have led to a resurgence of interest in astrotourism. Bob King, also known as Astro Bob, notes that the area's relative isolation allows visitors to witness the night sky with minimal disturbance.
Smartphones and social media have made it easy for people to find and photograph phenomena like northern lights, while apps and smart telescopes can help capture stunning images of celestial objects without extensive knowledge of astronomy.
The Gunflint Lodge is acquiring a telescope for naturalists to use during planned programs, providing visitors with an immersive experience.
Experts, including NASA scientists, will be on hand at the festival, offering tips on photographing the night sky and reducing light pollution's impact on nocturnal habitats. Despite overall increases in light pollution, some local efforts have shown promise, such as the removal of streetlights from Superior Street during reconstruction, which has reduced glare.
By holding the Dark Sky Festival in December, Visit Cook County is capitalizing on the cultural significance of this time of year, coinciding with traditional celebrations that coincide with the winter solstice.