Australia's bold move to ban under-16s from social media platforms has finally come into effect, and it appears to have been a largely successful launch. On Wednesday, the law, which was passed last year, kicked in, restricting access to popular platforms such as Facebook, Instagram, TikTok, and YouTube for minors under the age of 16.
The Australian government had high hopes for this move, with Prime Minister Anthony Albanese saying it was "world-leading" and that Australia is showing enough is enough. The country's under-16s social media ban has indeed turned heads globally, with several countries announcing plans to follow suit. Malaysia, Indonesia, Denmark, Norway, and others have all expressed interest in implementing similar measures.
However, despite its popularity among Australians, who overwhelmingly supported the ban in a recent vote, the real test for this law will be in the years ahead. How effective is it in reducing harm from social media use? Will it make a tangible difference in improving mental health outcomes for teenagers?
While some tech companies were initially opposed to the ban, all major platforms have since agreed to comply. Facebook, Instagram, and TikTok used signals such as account registration dates to wave through many users. Others, like Reddit, have opted to enforce age restrictions, albeit with a challenge from high court on Friday.
The Australian government's efforts to sell the policy to the world were not lacking. A reported $100,000 was spent by the government on sending the minister responsible, Anika Wells, to the United Nations in September. The momentum for this ban was further amplified by a News Corp campaign titled "Let Them Be Kids", which was described as one of the most powerful uses of print media.
The online safety regulator will be tracking data to monitor the impact on mental health and school test scores, with reviews scheduled for 2027. However, concerns are already being raised about the potential impact of this ban, particularly in rural areas where many young people lack access to high-speed internet.
As one Guardian reader pointed out, "there are young people out there, isolated both physically and literally, living in small towns or regional communities, who potentially will miss out on online support." Wayne Holdsworth, a Melbourne father who campaigned for the law after his son took his life after being bullied online, acknowledged that while this ban was an important step forward, education would be key to helping teens handle social media from 16.
While Australia's under-16s social media ban may have been seen as a bold move initially, it remains to be seen whether it will prove effective in reducing the harm caused by excessive social media use among teenagers.
The Australian government had high hopes for this move, with Prime Minister Anthony Albanese saying it was "world-leading" and that Australia is showing enough is enough. The country's under-16s social media ban has indeed turned heads globally, with several countries announcing plans to follow suit. Malaysia, Indonesia, Denmark, Norway, and others have all expressed interest in implementing similar measures.
However, despite its popularity among Australians, who overwhelmingly supported the ban in a recent vote, the real test for this law will be in the years ahead. How effective is it in reducing harm from social media use? Will it make a tangible difference in improving mental health outcomes for teenagers?
While some tech companies were initially opposed to the ban, all major platforms have since agreed to comply. Facebook, Instagram, and TikTok used signals such as account registration dates to wave through many users. Others, like Reddit, have opted to enforce age restrictions, albeit with a challenge from high court on Friday.
The Australian government's efforts to sell the policy to the world were not lacking. A reported $100,000 was spent by the government on sending the minister responsible, Anika Wells, to the United Nations in September. The momentum for this ban was further amplified by a News Corp campaign titled "Let Them Be Kids", which was described as one of the most powerful uses of print media.
The online safety regulator will be tracking data to monitor the impact on mental health and school test scores, with reviews scheduled for 2027. However, concerns are already being raised about the potential impact of this ban, particularly in rural areas where many young people lack access to high-speed internet.
As one Guardian reader pointed out, "there are young people out there, isolated both physically and literally, living in small towns or regional communities, who potentially will miss out on online support." Wayne Holdsworth, a Melbourne father who campaigned for the law after his son took his life after being bullied online, acknowledged that while this ban was an important step forward, education would be key to helping teens handle social media from 16.
While Australia's under-16s social media ban may have been seen as a bold move initially, it remains to be seen whether it will prove effective in reducing the harm caused by excessive social media use among teenagers.