The Luxury Brand Whisperer Takes Aim at Nike's Soul The appointment of Alexandre Arnault, scion of LVMH's Bernard Arnault, to Nike's board of directors has sparked a mix of reactions.
Some see this as an attempt by Nike to tap into the expertise of someone who has successfully reinvigorated heritage brands like Rimowa and Tiffany.
Others view it as a desperate measure to regain its footing in the market. Nike's struggles are well documented.