The Swipe Is Mightier Than the Sword (But Not for Much Longer) Bumble, the popular matchmaker, is doubling down on in person events and group meetups, a move that suggests younger users are growing tired of the traditional online dating model.
This shift is part of a broader trend in the dating app landscape, where companies like Tinder have also abandoned the swipe.
According to Bumble's CEO Whitney Wolfe Herd, their new app for low pressure group settings, Plans, has shown promising results in early tests.