Phia's Cookie Stuffing Scandal Raises Questions About Affiliate Marketing Transparency The recent revelations about Phia, the shopping app co founded by Bill Gates' daughter Phoebe and Sophia Kianni, expose the complexities and potential pitfalls of affiliate marketing.
The company's use of "cookie stuffing" – a practice where affiliate links are injected without user consent – has sparked a damaging scandal that raises important questions about transparency in the industry.
The issue centers on Phia's mobile browser extension, which quietly opened background tabs during checkout and overwrote existing referral codes with its own.