Atari's Sin City Dreams Turn to Dust: The Fading Hope of a Retro-Themed Hotel in Las Vegas
The announcement in 2020 that Atari would be building several video game-themed hotels across the country was met with excitement among gamers, but six years later, none have materialized. According to the latest update from the Las Vegas Sun, the plan for an Atari hotel in Sin City has officially come crashing down.
The Las Vegas project was initially touted as a 400-room hotel inspired by classic and modern video game culture. The building's design would feature the iconic Atari logo on the front, with plans to develop at least five acres of land along the strip. However, after years of silence from the company, it appears that the deal never came together.
While the Las Vegas project has been put to rest, other locations are still in limbo. The Phoenix hotel is reportedly still in development, with a planned opening date of late 2026 and an expected completion timeline of 2028. Atari recently released renderings of the proposed hotel and a teaser trailer on YouTube, which promises to bring about a "first-of-its-kind" playable hotel for gamers. However, investors may want to temper their expectations as the final construction timeline has been pushed back.
Despite some optimism earlier this year from the Las Vegas Review-Journal that Atari had not abandoned the project, it seems that the odds are stacked against the retro-themed hotel becoming a reality anytime soon. As Atari pushes forward with the Phoenix location, it will be interesting to see if the company can overcome the numerous setbacks and delays plaguing its plans for an immersive gaming experience in Sin City.
The announcement in 2020 that Atari would be building several video game-themed hotels across the country was met with excitement among gamers, but six years later, none have materialized. According to the latest update from the Las Vegas Sun, the plan for an Atari hotel in Sin City has officially come crashing down.
The Las Vegas project was initially touted as a 400-room hotel inspired by classic and modern video game culture. The building's design would feature the iconic Atari logo on the front, with plans to develop at least five acres of land along the strip. However, after years of silence from the company, it appears that the deal never came together.
While the Las Vegas project has been put to rest, other locations are still in limbo. The Phoenix hotel is reportedly still in development, with a planned opening date of late 2026 and an expected completion timeline of 2028. Atari recently released renderings of the proposed hotel and a teaser trailer on YouTube, which promises to bring about a "first-of-its-kind" playable hotel for gamers. However, investors may want to temper their expectations as the final construction timeline has been pushed back.
Despite some optimism earlier this year from the Las Vegas Review-Journal that Atari had not abandoned the project, it seems that the odds are stacked against the retro-themed hotel becoming a reality anytime soon. As Atari pushes forward with the Phoenix location, it will be interesting to see if the company can overcome the numerous setbacks and delays plaguing its plans for an immersive gaming experience in Sin City.