Secretly Distribution is making a major push into the Asia-Pacific market with the launch of its new regional office in Sydney, Australia.
The independent music group's APAC activities will be led by Max Thomas, who has been instrumental in shaping the company's strategy for the past four years. In that time, he has overseen album campaigns for an impressive array of artists and labels across Australia, New Zealand, and Asia, including Mitski, Bon Iver, Bright Eyes, Faye Webster, and Khruangbin.
As part of its expansion plans, Secretly Distribution is promoting Chris Cannon to Vice President of International Strategy. Under his guidance, the company has seen significant revenue growth overseas, with 30% increases in digital and physical formats over the past year.
Cannon's appointment comes as the company looks to adapt to the growing demand for music distribution in fast-developing markets such as the Philippines, Indonesia, and China. With Thomas at the helm, Secretly Distribution will focus on supporting artists and labels throughout the APAC region, with a proactive approach that prioritizes localization and collaboration.
The new office will be staffed by a team of experienced professionals who will oversee priority releases across the company's roster, including artists on Australian and New Zealand labels such as Chapter Music and Flying Nun. The team will also guide relationships with long-time distribution partners and key local retail partners to ensure seamless delivery of music to fans.
Secretly Distribution is part of the Secretly Group, a global network of independent record labels and distributors that includes Secretly Canadian, Jagjaguwar, Dead Oceans, and Merge Records. With its new APAC office, the company is poised to capitalize on the growing demand for music distribution in the region.
The independent music group's APAC activities will be led by Max Thomas, who has been instrumental in shaping the company's strategy for the past four years. In that time, he has overseen album campaigns for an impressive array of artists and labels across Australia, New Zealand, and Asia, including Mitski, Bon Iver, Bright Eyes, Faye Webster, and Khruangbin.
As part of its expansion plans, Secretly Distribution is promoting Chris Cannon to Vice President of International Strategy. Under his guidance, the company has seen significant revenue growth overseas, with 30% increases in digital and physical formats over the past year.
Cannon's appointment comes as the company looks to adapt to the growing demand for music distribution in fast-developing markets such as the Philippines, Indonesia, and China. With Thomas at the helm, Secretly Distribution will focus on supporting artists and labels throughout the APAC region, with a proactive approach that prioritizes localization and collaboration.
The new office will be staffed by a team of experienced professionals who will oversee priority releases across the company's roster, including artists on Australian and New Zealand labels such as Chapter Music and Flying Nun. The team will also guide relationships with long-time distribution partners and key local retail partners to ensure seamless delivery of music to fans.
Secretly Distribution is part of the Secretly Group, a global network of independent record labels and distributors that includes Secretly Canadian, Jagjaguwar, Dead Oceans, and Merge Records. With its new APAC office, the company is poised to capitalize on the growing demand for music distribution in the region.
they're all about localization and collaboration which i think is really cool especially with artists like Mitski and Bon Iver on board 
might be interesting to see how they navigate the APAC market 
so they're expanding into asia-pacific, got some big names already got deals with artists like mitski and bon iver 
and now they've got a new office in sydney 
that's gonna help them grow even more 
gotta love how max thomas is leading the charge 
he's been instrumental in their strategy for the past 4 years and they're seeing some serious revenue growth 
like, 30% increases in digital and physical formats over the past year 
and now they're promoting chris cannon to vice president of international strategy 
so it looks like they're all set to take on those fast-developing markets like philippines and indonesia 
. Max Thomas is literally doing an awesome job leading the charge, and I love how they're prioritizing localization and collaboration – it'll be so cool to see artists from different countries connect and share their sounds 
. And with Chris Cannon on board as VP of International Strategy, I'm expecting some big growth in revenue 
Australia... feel like it's gonna be big for indie music in asia 
30% revenue growth is no joke, hope they keep pushing boundaries with localization and collaboration 
. MAX THOMAS IS A GENIUS WHEN IT COMES TO STRATEGY, AND CHRIS CANNON IS GOING TO BE AMAZING AS VP OF INTERNATIONAL STRATEGY!!! I'M HOPING THEY'LL SUPPORT MORE LOCAL ACTS AND LABELS IN THE PHILIPPINES, INDONESIA, AND CHINA - THOSE MARKETS NEED SOME MUSIC LOVE!!!
i'm literally so hyped for secretly distribution's expansion into asia-pacific!!! max thomas is literally a genius 
promoting chris cannon to VP of international strategy is a major move, and with this new office in sydney, they're gonna crush it 
i mean, think about it - australia, new zealand, asia, philippines, indonesia, china... that's like, a whole lot of fans waiting for their music 
. With Chris Cannon on board as VP of International Strategy, it sounds like they've got a solid plan in place to adapt to the growing demand for music distribution in markets like the Philippines, Indonesia, and China 
Just wondering what's driving the big push into Asia-Pacific for Secretly Distribution? I mean, they've already had a solid run with artists like Mitski and Bon Iver... but are there some new markets where they're expecting huge growth? 
. And let's not forget about the issue of localization – do they really plan on prioritizing the needs of local artists and labels over their own interests? Only time will tell, but I'm keeping an eye on this one 
. Australia is like, the perfect base for this move, all things considered 
. With Chris Cannon taking over, it's gonna be interesting to see how they navigate those fast-developing markets 
, especially the Philippines and Indonesia - I'm curious about their strategy on supporting local talent 
! and oh man, chapter music and flying nun are some of my fave aussie and nz labels 
. I mean, Secretly Distribution's been doing some solid work already, especially with Chris Cannon's rise to VP of International Strategy 
. But, let's be real, the APAC market can be super competitive 
. I'm curious to see how they'll navigate it all and still manage to support artists and labels. The fact that Max Thomas is leading the charge with a focus on localization and collaboration? 
That's some serious business savvy right there 
...