Normani's passion project has finally arrived, and it's a celebration of self-expression through fashion. The singer and actress, who recently launched her eponymous clothing line in partnership with SHEIN, shared her vision and inspirations behind the brand during an exclusive interview.
For Normani, launching her own clothing line was always a matter of personal expression. Growing up, she was surrounded by women who inspired her love for fashion, from her mom to her grandma. "I'm a girl that loves to get dressed," she said, recalling memories of watching them grow up and style themselves with confidence.
Normani's new line is a nostalgic nod to the 90s and early 2000s, an era that was incredibly formative for her love of fashion. She described it as "the best era and decade" when it came to style, citing iconic TV shows, sitcoms, and the music videos of her time as major influences.
When asked about what inspired specific pieces in her collection, Normani talked about how she drew from her own experiences and the lessons she learned from those around her. Her grandmother's influence, for example, was a key factor in shaping the line's aesthetic, with many pieces featuring vintage-inspired prints and colors that evoke a sense of nostalgia.
As exciting news broke about Normani's new music, fans were eager to hear if it would be influenced by her passion project. While she didn't reveal too much, Normani hinted that her next release will be "iconic," drawing inspiration from the same era and style that inspired her clothing line.
For now, fans can get their hands on Normani's new clothing line, which is available exclusively on SHEIN's website. With its nostalgic aesthetic and commitment to self-expression, it's clear that this collection is more than just a fashion project – it's a celebration of who Normani is as an artist and individual.
For Normani, launching her own clothing line was always a matter of personal expression. Growing up, she was surrounded by women who inspired her love for fashion, from her mom to her grandma. "I'm a girl that loves to get dressed," she said, recalling memories of watching them grow up and style themselves with confidence.
Normani's new line is a nostalgic nod to the 90s and early 2000s, an era that was incredibly formative for her love of fashion. She described it as "the best era and decade" when it came to style, citing iconic TV shows, sitcoms, and the music videos of her time as major influences.
When asked about what inspired specific pieces in her collection, Normani talked about how she drew from her own experiences and the lessons she learned from those around her. Her grandmother's influence, for example, was a key factor in shaping the line's aesthetic, with many pieces featuring vintage-inspired prints and colors that evoke a sense of nostalgia.
As exciting news broke about Normani's new music, fans were eager to hear if it would be influenced by her passion project. While she didn't reveal too much, Normani hinted that her next release will be "iconic," drawing inspiration from the same era and style that inspired her clothing line.
For now, fans can get their hands on Normani's new clothing line, which is available exclusively on SHEIN's website. With its nostalgic aesthetic and commitment to self-expression, it's clear that this collection is more than just a fashion project – it's a celebration of who Normani is as an artist and individual.
! I've been waiting for ages for her collab with SHEIN to drop, and now that it's finally here I'm totally sold 
! the 90s/2000s vibes are giving me all the feels 
- i remember watching some of those iconic TV shows and music videos as a kid and thinking "wow this is so cool!" 
my fave piece so far is the high-waisted skirt with that adorable floral print 
, it's literally perfect for a school dance or prom 
. can't wait to see what Normani's next music release has in store for us, but tbh i'm not surprised she's drawing inspiration from her clothing line - it just makes so much sense 
she's always been a girl who exudes confidence and I love how she's sharing that vibe through her brand 
the 90s/2000s aesthetic is so iconic and nostalgic, i can already see myself rocking some of those outfits on tour 
what's even more exciting is that she hinted at a new music release 
can't wait to see if it'll be influenced by her passion project... fingers crossed for an iconic collab!!!
i mean who doesn't love some good ol' retro vibes? I'm totes feeling the vintage prints and colors, reminds me of my mom's old clothes 
anyway guess we'll just have to wait and see if normani's next music release is gonna be fire 
or not
. I'm definitely checking out her line on SHEIN ASAP! 
Normani's clothing line is straight fire 
I love how she drew from her own experiences and the lessons she learned from those around her, it shows in the attention to detail 
her grandma's influence on the brand is so cool, i can already imagine how much thought and love went into creating each piece 
my fave part tho is that she's not just stopping at clothes, but also music 
also, can't wait for new music 
But at the same time, it's kinda cool that she's drawing inspiration from her childhood and grandmother's style. I guess it's all about personal expression, right? 
If she's happy with the nostalgia vibe, then that's all that matters... but what if she's just copying someone else's style? 
finally someone creates something that doesn't suck. normani's clothing line is actually kinda fire. i mean, 90s and early 2000s vibes are so underrated. it's like the world has forgotten how to style itself properly. but seriously, her passion project is a breath of fresh air. not just another fashion brand trying to make a quick buck. normani put her heart into this and it shows. 
it's like she's sharing a part of herself through fashion 