Britain's pub-going culture is under threat from a peculiar phenomenon: single-file queues forming at bars. Those behind are forced to stand patiently while one person is served, before being called forward, like border control.
The shift has left many publicans perplexed and frustrated, with some struggling to understand why this normative behavior has taken hold. At Wolfpack Taproom in north-west London, staff have reported queuing customers who had previously been able to simply walk up to the bar without issue. Paul Loebenberg, managing director of the brewery behind the taproom, likened the scene to a chaotic border crossing.
"It's like everyone copied one person's behavior," he said. "Staff have had to intervene and encourage these individuals not to queue."
Wylam Brewery in Newcastle has also reported an increase in single-file queuing at their bars. Jess Riley, manager of Wylam's large bar and events space, believes the trend began around 2020, shortly after the pandemic.
"It was like people suddenly liked waiting in line," she said. "I've argued with customers who refused to stop queuing because they thought it was unfair."
While some see this behavior as a logical alternative to overcrowding, others view it as illogical and time-consuming. For John Drury, a professor of psychology at the University of Sussex, this new norm is both rational and irrational.
"People don't want to be seen as deviant or troublesome," he explained. "The pressure to conform to norms means that people may prefer waiting in line even if it's not efficient."
Data shows that waiting times do not decrease when queuing occurs. However, Drury suggests that this does not necessarily affect how people perceive their experience.
"Even though the data doesn't show a difference, some individuals still prefer the sense of control and predictability provided by queuing," he said.
The shift has left many publicans perplexed and frustrated, with some struggling to understand why this normative behavior has taken hold. At Wolfpack Taproom in north-west London, staff have reported queuing customers who had previously been able to simply walk up to the bar without issue. Paul Loebenberg, managing director of the brewery behind the taproom, likened the scene to a chaotic border crossing.
"It's like everyone copied one person's behavior," he said. "Staff have had to intervene and encourage these individuals not to queue."
Wylam Brewery in Newcastle has also reported an increase in single-file queuing at their bars. Jess Riley, manager of Wylam's large bar and events space, believes the trend began around 2020, shortly after the pandemic.
"It was like people suddenly liked waiting in line," she said. "I've argued with customers who refused to stop queuing because they thought it was unfair."
While some see this behavior as a logical alternative to overcrowding, others view it as illogical and time-consuming. For John Drury, a professor of psychology at the University of Sussex, this new norm is both rational and irrational.
"People don't want to be seen as deviant or troublesome," he explained. "The pressure to conform to norms means that people may prefer waiting in line even if it's not efficient."
Data shows that waiting times do not decrease when queuing occurs. However, Drury suggests that this does not necessarily affect how people perceive their experience.
"Even though the data doesn't show a difference, some individuals still prefer the sense of control and predictability provided by queuing," he said.