Keira Knightley Stars in Waitrose's Unconventional Christmas Ad Campaign
Keira Knightley has had quite the year, starring in Netflix's thriller The Woman in Cabin 10, publishing her first children's book, and now taking on an unconventional role as the star of Waitrose's new Christmas ad campaign. This unorthodox move may have some critics labeling it "an industry first," but one thing is certain - Knightley brings a level of charm and wit to the advert that has captivated audiences.
In the ad, which can be likened to a four-minute rom-com, Joe Wilkinson plays a glum widower who bumps into Knightley at Waitrose. Their instant chemistry leads them on a series of comedic misadventures, including making biscuits that eerily resemble Wilkinson's face and ultimately sharing a romantic kiss in the snow.
Knightley's involvement is undoubtedly a key factor in the ad's success. As an actress known for her iconic roles in rom-coms like Love Actually, she brings a level of nostalgia and authenticity to the role. The film-within-a-film quality of the advert, which references familiar tropes from classic romantic comedies, adds to its lighthearted and entertaining tone.
However, it's worth noting that this unorthodox approach to advertising may not be sustainable in the long term. With an expected six-week airtime slot for the ad, viewers are likely to see it dozens of times before Christmas is over. The prospect of re-watching Knightley's charming performance repeatedly raises concerns about the advert becoming an annoyance rather than a cherished holiday memory.
While the ad may not be perfect and its length may test some viewers' patience, Knightley's involvement undoubtedly brings a level of quality to this unconventional campaign. Love Actually fans will likely relish every minute of it, even if they don't want to see it repeatedly in the coming weeks. Nonetheless, one can only imagine how their opinion might change after repeated viewings - perhaps even a strong desire to destroy it with a flamethrower.
Keira Knightley has had quite the year, starring in Netflix's thriller The Woman in Cabin 10, publishing her first children's book, and now taking on an unconventional role as the star of Waitrose's new Christmas ad campaign. This unorthodox move may have some critics labeling it "an industry first," but one thing is certain - Knightley brings a level of charm and wit to the advert that has captivated audiences.
In the ad, which can be likened to a four-minute rom-com, Joe Wilkinson plays a glum widower who bumps into Knightley at Waitrose. Their instant chemistry leads them on a series of comedic misadventures, including making biscuits that eerily resemble Wilkinson's face and ultimately sharing a romantic kiss in the snow.
Knightley's involvement is undoubtedly a key factor in the ad's success. As an actress known for her iconic roles in rom-coms like Love Actually, she brings a level of nostalgia and authenticity to the role. The film-within-a-film quality of the advert, which references familiar tropes from classic romantic comedies, adds to its lighthearted and entertaining tone.
However, it's worth noting that this unorthodox approach to advertising may not be sustainable in the long term. With an expected six-week airtime slot for the ad, viewers are likely to see it dozens of times before Christmas is over. The prospect of re-watching Knightley's charming performance repeatedly raises concerns about the advert becoming an annoyance rather than a cherished holiday memory.
While the ad may not be perfect and its length may test some viewers' patience, Knightley's involvement undoubtedly brings a level of quality to this unconventional campaign. Love Actually fans will likely relish every minute of it, even if they don't want to see it repeatedly in the coming weeks. Nonetheless, one can only imagine how their opinion might change after repeated viewings - perhaps even a strong desire to destroy it with a flamethrower.
. I mean, I get it, she brings charm and wit, but can't they have gotten that from someone else who actually has to work harder for the role? Like, Joe Wilkinson isn't exactly new to comedy, you know 
. And let's be real, if this ad becomes an annoyance after a few viewings, it's not Knightley's fault - it's just too long 
. Still, I guess it's better than watching a bunch of people eating turkey in slow motion, am I right? 
i was like "waitrose is starring her in an ad? what?" and then i saw the trailer and i'm hooked 
the part where joe wilkinson makes biscuits that look like his face tho 
is that a thing now? should they do a whole series of these ads with different people making funny faces out of food 
It's like, Keira Knightley is so iconic in rom-coms that you know she's gonna bring the charm, but can we really sustain watching the same thing over and over again? 
Six weeks feels like a long time to be stuck on repeat. I get what they're trying to do, though - create this lighthearted holiday vibe... 
But maybe there's a way to make it feel less repetitive without reusing the same footage or lines too much? I guess that's just my two cents! 
. And what's up with making biscuits that look like Joe Wilkinson's face? 
I mean, Keira Knightley is an amazing actress and all, but an entire 6-week ad campaign? That's a lot of repetition if you ask me 
. I can already imagine getting sick of watching it over and over again by the time Christmas comes around 
i mean, who doesn't love watching joe wilkinson get all swoony over keira's biscuits 
and honestly, even if you do end up seeing it 20 times in a row, its still gonna be a fun little escape from the holiday stress 
she's just so charming and effortless in this ad 
making me want to run to waitrose and try them out ASAP 
️ my only worry is that it might get a bit too cheesy or repetitive after a while 
but overall i think keira's charm saves the day 
.
And let's be real, who doesn't love a good biscuit fail? 
Can we please just have more ads like this?
Maybe they could do a series of shorter clips instead? Or better yet, a Waitrose Christmas ad marathon on Netflix 
Either way, Keira Knightley's charm is enough to make this ad a holiday fave 
! She always brings that effortless charm and I think she's spot on in this role 
!
. So, let this be a lesson to us all - sometimes you gotta take a chance on something that might not work out to make something truly special happen 
.