Champagne Industry Takes Sides with Delevingne Sisters Over Marketing Fizz
The champagne industry has stepped up its campaign against the Delevingne sisters, who are accused of exploiting the reputation of champagne in their marketing efforts. A letter from Comité Champagne, a body that defends the joint interests of champagne houses and growers, demanded that the sisters cease using references to the drink in their branding.
The brand, Della Vite, was founded by Cara, Poppy, and Chloe Delevingne and features slogans such as "Cheat on champagne" and "Warning: This is not champagne". The sisters have refused to back down, doubling down on their campaign despite receiving a cease-and-desist letter from Comité Champagne.
In response to the criticism, Poppy Delevingne defended the brand's marketing strategy, calling it "fun, cheeky and a little provocative". She also praised the attention the campaign has received, saying that the reaction from Comité Champagne was "proof that modern challenger sparkling brands are reshaping the conversation around quality".
Comité Champagne, however, took issue with Della Vite's use of the champagne name, arguing that it constitutes an unfair exploitation of its reputation and risks tarnishing the name associated with the champagne destination. The body also claimed that the brand was damaging the goodwill associated with champagne.
Despite the backlash, Numa Heathcote, chief executive and co-founder of Della Vite, remains optimistic about the impact of their campaign. She views the reaction from Comité Champagne as proof that modern challenger sparkling brands are redefining luxury on their own terms and challenging the established champagne world's grip on the market.
As the debate rages on, one thing is clear: the Delevingne sisters have certainly sparked a conversation about quality and luxury in the world of champagne. Whether they will be able to maintain their momentum remains to be seen, but for now, it seems that "Cheat on champagne" is here to stay.
The champagne industry has stepped up its campaign against the Delevingne sisters, who are accused of exploiting the reputation of champagne in their marketing efforts. A letter from Comité Champagne, a body that defends the joint interests of champagne houses and growers, demanded that the sisters cease using references to the drink in their branding.
The brand, Della Vite, was founded by Cara, Poppy, and Chloe Delevingne and features slogans such as "Cheat on champagne" and "Warning: This is not champagne". The sisters have refused to back down, doubling down on their campaign despite receiving a cease-and-desist letter from Comité Champagne.
In response to the criticism, Poppy Delevingne defended the brand's marketing strategy, calling it "fun, cheeky and a little provocative". She also praised the attention the campaign has received, saying that the reaction from Comité Champagne was "proof that modern challenger sparkling brands are reshaping the conversation around quality".
Comité Champagne, however, took issue with Della Vite's use of the champagne name, arguing that it constitutes an unfair exploitation of its reputation and risks tarnishing the name associated with the champagne destination. The body also claimed that the brand was damaging the goodwill associated with champagne.
Despite the backlash, Numa Heathcote, chief executive and co-founder of Della Vite, remains optimistic about the impact of their campaign. She views the reaction from Comité Champagne as proof that modern challenger sparkling brands are redefining luxury on their own terms and challenging the established champagne world's grip on the market.
As the debate rages on, one thing is clear: the Delevingne sisters have certainly sparked a conversation about quality and luxury in the world of champagne. Whether they will be able to maintain their momentum remains to be seen, but for now, it seems that "Cheat on champagne" is here to stay.
! I mean, who wouldn't wanna "cheat on champagne"? 
They're poking fun at the whole fancy-schmancy image of champagne and turning it on its head. It's all about subverting expectations and having a laugh with it 
. Comité Champagne is just being uptight, you know? If they can't handle a little cheekiness, maybe they should step out of their own luxury bubble 
. It's not about damaging the reputation of champagne; it's about making people smile and think differently about luxury 
. Long live Della Vite! 
Still, I'm loving this drama - it's making me think about what luxury means to me and how brands are redefining those expectations. 
. Those Delevingne sisters know how to make a statement and get people talking! Their marketing strategy might be cheeky, but it's also kinda clever 
The fact that Comité Champagne is getting worked up about this just makes me think they're worried someone might come along and shake things up... or maybe even improve upon the traditional champagne scene 
. Whatever happens next, I'm excited to see how it all plays out! 
I'm literally dying over this champagne drama!!! 
Poppy says its "fun, cheeky and a lil provocative" and I am HERE. FOR. IT 
they can afford it" 
. Like, if you're trying to stand out in such a luxurious space, maybe some cheeky marketing stunts aren't the way to go? But at the same time, who can resist that sass 
? It's like they're poking fun at the champagne world, but also kinda highlighting its pretentiousness 
. I mean, come on, these sisters are basically hijacking the reputation of champagne just for a laugh 
. I don't think it's funny when you're using someone else's name and image without permission 
. If they want to create their own brand identity, that's totally cool, but they shouldn't be able to use the "champagne" label like it's their own thing 
. Anyway, I'm kinda rooting for Della Vite - who doesn't love a good underdog story? 
. They're like the underdogs who aren't afraid to poke fun at the fancy champagne world and get people talkin'. Comité Champagne might be mad that they're using their name, but I think it's kinda genius. The Delevingne sisters know exactly what they're doing - they're not just trying to sell champagne, they're selling a vibe and an attitude. And honestly, who doesn't wanna cheat on champagne every now and then? 
? But seriously, isn't this just about brand recognition and getting attention 
? Like, don't they know that's what it's all about in the marketing game 
. I'd try it out myself if I were a 20-something millionairess 
... but would I actually drink the stuff after saying that? 
BUT ON THE OTHER HAND, I CAN SEE HOW COMITE CHAMPAGNE WOULD BE WORRIED ABOUT THE REPUBLICON OF CHAMPAGNE GETTING DAMAGED. IT'S A TOUGH SITUATION, BUT I GUESS WE'LL JUST HAVE TO WAIT AND SEE HOW THIS STORY UNFOLDS IN THE END!