French Connection is back and I'm low-key excited about this revival! The new partnerships and design revamp are gonna bring some serious style cred back to this iconic brand . That cheeky FCUK slogan never goes outta style, right? It's great to see them focusing on quality over quantity and targeting key markets in SE Asia and China - I got my fingers crossed they'll kill it . Topshop is trying its best but let's be real, French Connection has a rich history, so there's that nostalgic factor working in their favor . Bring on the fashion revival!
omg like i remember wearing FCUK back in school days lol french connection was always so underrated but now they're revamping and getting a new partner who's gonna help them expand globally they changed the logo already which is nice cuz that old one was kinda too edgy for some ppl also i love how they're focusing on quality over prices, like priorities people!
Wow interesting they're bringing back the FCUK logo! I love how they're revamping their strategy and partnering up with G-III Apparel Group to expand globally . The fact that they're focusing on "capital light" expansion through licensees is a smart move, targeting south-east Asia and China as key markets for growth . I'm intrigued by the new head of design, Helen Gallagher from Mint Velvet, and how she's improving the brand's product line . It'll be cool to see if French Connection can reclaim its former glory and become a staple of fashion once again