Lenovo takes center stage at CES despite its peers' retreat from the event. The company has bucked the trend of many Chinese tech giants, who have withdrawn from the Consumer Electronics Show (CES) due to extended travel restrictions and rising geopolitical tensions.
Instead, Lenovo has continued to invest in the US market, hosting its annual product launch event, Tech World, at the Sphere, a cutting-edge venue in Las Vegas. The company's CEO, Yuanqing Yang, was joined by senior executives from top tech brands like Nvidia, AMD, and Intel, including their CEOs, Jensen Huang, Lisa Su, and Lip-Bu Tan.
Lenovo's presentation showcased its growing focus on artificial intelligence (AI), with the introduction of new products and platforms centered around "Hybrid A.I." Qira, a cross-device personal AI "super agent," was highlighted as part of Lenovo's strategy to provide seamless experiences across devices. The company also unveiled several new hardware products, including A.I.-powered PCs, smartphones, and concept devices.
The event demonstrated Lenovo's commitment to innovation and its ability to stay relevant in the US market despite the challenges faced by many Chinese tech companies. By partnering with top brands and focusing on AI, Lenovo is positioning itself as a leader in the industry. The company's CEO has long emphasized the importance of the US market for Lenovo, aiming to become the "solid no. 3" player in North America.
In contrast to its peers, Lenovo has maintained a strong presence at CES, hosting Tech World and partnering with top brands like Nvidia and AMD. While Chinese companies have largely retreated from the event, Lenovo has continued to invest in the US market and showcase its innovative products. The company's success at Tech World suggests that it is well-positioned for future growth in the competitive US tech landscape.
Lenovo's strategy to expand its brand presence in the US involves a range of initiatives beyond technology, including high-profile sports sponsorships. The company has partnered with FIFA for the 2026 World Cup and is a major sponsor of Formula 1. During yesterday's event, Lenovo hosted a ticket raffle offering attendees a chance to win tickets to FIFA World Cup quarterfinal matches.
Despite trailing HP and Dell in the US PC market, Lenovo aims to become a solid no.3 player in North America. The company sells personal computers, servers, monitors, and smartphones, with American consumers accounting for less than 20 percent of its total revenue. By focusing on AI and partnering with top brands, Lenovo is well-positioned to achieve its goal and expand its presence in the US market.
In contrast to its peers, Lenovo has demonstrated a willingness to invest in the US market despite the challenges faced by many Chinese tech companies. The company's commitment to innovation, partnership with top brands, and expansion into new areas like sports sponsorships suggest that it is well-positioned for future growth.
Instead, Lenovo has continued to invest in the US market, hosting its annual product launch event, Tech World, at the Sphere, a cutting-edge venue in Las Vegas. The company's CEO, Yuanqing Yang, was joined by senior executives from top tech brands like Nvidia, AMD, and Intel, including their CEOs, Jensen Huang, Lisa Su, and Lip-Bu Tan.
Lenovo's presentation showcased its growing focus on artificial intelligence (AI), with the introduction of new products and platforms centered around "Hybrid A.I." Qira, a cross-device personal AI "super agent," was highlighted as part of Lenovo's strategy to provide seamless experiences across devices. The company also unveiled several new hardware products, including A.I.-powered PCs, smartphones, and concept devices.
The event demonstrated Lenovo's commitment to innovation and its ability to stay relevant in the US market despite the challenges faced by many Chinese tech companies. By partnering with top brands and focusing on AI, Lenovo is positioning itself as a leader in the industry. The company's CEO has long emphasized the importance of the US market for Lenovo, aiming to become the "solid no. 3" player in North America.
In contrast to its peers, Lenovo has maintained a strong presence at CES, hosting Tech World and partnering with top brands like Nvidia and AMD. While Chinese companies have largely retreated from the event, Lenovo has continued to invest in the US market and showcase its innovative products. The company's success at Tech World suggests that it is well-positioned for future growth in the competitive US tech landscape.
Lenovo's strategy to expand its brand presence in the US involves a range of initiatives beyond technology, including high-profile sports sponsorships. The company has partnered with FIFA for the 2026 World Cup and is a major sponsor of Formula 1. During yesterday's event, Lenovo hosted a ticket raffle offering attendees a chance to win tickets to FIFA World Cup quarterfinal matches.
Despite trailing HP and Dell in the US PC market, Lenovo aims to become a solid no.3 player in North America. The company sells personal computers, servers, monitors, and smartphones, with American consumers accounting for less than 20 percent of its total revenue. By focusing on AI and partnering with top brands, Lenovo is well-positioned to achieve its goal and expand its presence in the US market.
In contrast to its peers, Lenovo has demonstrated a willingness to invest in the US market despite the challenges faced by many Chinese tech companies. The company's commitment to innovation, partnership with top brands, and expansion into new areas like sports sponsorships suggest that it is well-positioned for future growth.